Pretty Posh Boutique is my sister’s own personal clothing business and I was tasked with creating various Instagram posts and stories. Simplicity, elegance, and chic are the main words I would use to describe her branding. I had these keywords in the back of my mind when crafting the look and feel for her posts. The main colors used in her branding are peach, white, and gold, so I also ensured these were the main colors I used.
The first big task I had was to generate hype for the opening of her in-person store. To do this, I decided to create a week long Instagram story campaign (which you can see below). The goal was to constantly keep the company in mind by reappearing on her followers Instagram page everyday. I also created an animation for the announcement that she was opening an in person store. After the store launch campaign, I have continued to create evergreen posts for her.
Take a look at my work on Pretty Posh Boutique below!
