I created many kinds of graphics for Hasbro, ranging from San Diego Comic Con Transformers posts for Instagram, or feature callouts for Amazon.
My Transformers posts were told to be Instagram stories so I had this in mind. I needed to leave some space for text to be placed, since these were getting posted in real-time with the reveal at San Diego Comic Con 2019. The box also had to be included in the image. I made the figure itself biggest, then the box and transformation a little smaller as I thought that was a better hierarchy.
For all my Amazon posts, I was told the existing challenge they had with their old feature callouts was that they used to be boring and the callout usually didn’t match branding. To solve this, I copied graphics and font from the existing toy branding in order to give the feature text its own branding.
Below is also some individual miscellaneous posts I was tasked to create. Most of these were standalone projects and not linked to an overall project.
Take a look at the work I made for Hasbro below!
